Salesforce co-CEO Marc Benioff has founded a technology cult company that is instrumental in bringing the idea of Software as a Service (SaaS) to the masses. The flagship of Sales Cloud software is used by millions of sales people in over 100,000 companies, including some of the largest in the world. It has an annual turnover of more than 13 billion US dollars and a value of approximately 143 billion US dollars.
Each year, thousands of these Salesforce users attend the company’s annual conference, which takes place this week in San Francisco. At yesterday’s Dreamforce conference, Benioff mentioned what I think is the most intriguing thing about his leadership:
He makes everything from his iPhone.
“I do not even own a computer anymore,” said Benioff in an interview with Apple CEO Tim Cook on stage. “The phone has really become an extension of my office – wherever I am, if I have a phone, I can work.”
Look, Benioff has said some pretty, interesting things in the past. Like time, he said that “Facebook is the new cigarettes.”
But that’s different, because while it may seem a little outrageous that you could run a $ 143 billion company from your iPhone, it’s not that crazy to think about it. In fact, many business owners have talked about their smartphone as their most important business tool. Twitter boss Jack Dorsey said something similar a few years ago about how he no longer uses a computer.
In fact, it’s a great point – if you have a phone, you can work. In fact, most of us would probably agree that our phone is our most important work and productivity tool. The key is the right kind of work and the optimal use of your phone.
Here’s why it’s important:
Understand your role
As a business leader, it is not your job to do everything. Sure, when you started, there was a good chance you were responsible for making it all happen, but as you build a team, your role changes. In fact, your primary role sets expectations and ensures that your team is able to meet those expectations. That means communication.
The iPhone is probably the most revolutionary communication tool of the new century. This literally allows executives to personally engage with their team, no matter where they are. It’s very likely that as you grow your business, you spend more time communicating, reviewing, and traveling to connect with customers and your team. An iPhone is a far better tool for this role than a laptop.
Restrictions force you to concentrate
Sometimes the best way to do more is to focus on less. With a computer, you can do many things, but you can also do many things that are not the most important. That’s why I like to work on my iPad Pro: It forces me to concentrate. This is even more true for an iPhone.
When you run a business, especially a Salesforce-sized business, there’s a reasonable chance that things are going well. There is also a good chance that the most important thing for you to do is to have a tool that allows you to track the communication and tasks that require your attention.
There is an app for that
All of Apple, Google, Samsung, and other showcases are powerful enough to get the job done, especially if this work stays in touch with the people and business processes that matter. In fact, the iPhone 11 Pro uses the A13 processor, which is probably powerful enough to beat many laptops.
There are also over two million apps available on the iPhone in the App Store. Android has nearly three million. Apps can be used on both platforms to give you access to the information you need to do business. Very few companies require legacy software that can only be used on a desktop computer in a cubicle.
Instead, most companies use software tools that run not just on your browser, but as apps on your smartphone. They use apps to manage emails, apps to manage business processes, and apps to manage sales processes.
Apps like Salesforce. What many CEOs are likely to use to run their businesses – from their phone.